One of the biggest reasons that many new IMers fail is because they can't convert drive by traffic into leads or sales. Why is this so rampantly true?
It happens mainly because the IM-er puts more focus into getting traffic than she does on her landing page. Yes it is very important to attract targeted traffic but it is also important to entice that traffic to buy from you otherwise you are just wasting your time. Building a good landing page is very important if you want your online business to succeed. In this article we shall be looking into a few landing page creation tips that give results.
The first thing you need to do is make sure that you are using good buttons on your landing page. Suppose you're selling a product on "dog training" and you have your order links all over the copy (which is completely fine). These links are not usually a distraction from the rest of your page's content.
A highlighted button, however, will show your prospects that they need to take action if they want to buy your product. You need to make sure that the size and color of the button are optimal. The border of your button is also important. Your wording on the button is incredibly important. These things all work together to help you build a button that will get the results you want.
Make sure that each of your headlines and sub headlines are well written and are single, coherent thoughts because these parts of your page are vital to your conversion rates. In other words, take care to make sure that your headlines and sub headlines all make sense so that they will have the maximum effect on your readers. Headlines shouldn't feel like they are "breaking" the flow of one's reading.
Using personal portraits is a great way to make a big impression on your potential buyer. Your sales copy shouldn't be totally about you, but including a personal portrait can help build a sales prospect's trust. Including a photo and some introductory personal information about yourself is a good way to do this. Establishing this kind of trusting relationship with your readers can't really be done any other way. Inserting information about professional credentials can also help establish your expertise in your field of sales. In conclusion, some of the smallest changes to a landing page can have a dramatic change to your conversion rate. Don't underestimate the power of these simple tips; a higher converting landing page can easily double, triple, or quadruple your income so this is something to keep in mind every time you are creating a new page where you want the visitor to perform a certain action.
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